Factors influencing adoption of QR code technology
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Key Factors Influencing QR Code Technology Adoption
Perceived Usefulness, Ease of Use, and Convenience
Research consistently shows that perceived usefulness and ease of use are major drivers for adopting QR code technology, especially in mobile payments. Users are more likely to adopt QR codes when they find them helpful in making transactions faster and more efficient, and when the technology is easy to understand and operate. Convenience and time-saving benefits are also repeatedly highlighted as important factors that encourage adoption across different user groups and regions 1345789.
Trust, Security, and Privacy Concerns
Trust in the technology and the security of transactions are critical for adoption. Users are more willing to use QR codes when they believe their transactions are secure and their privacy is protected. Concerns about privacy and security can act as barriers, so addressing these issues is essential for wider adoption 346910.
Social Influence and Subjective Norms
Social influence, or the impact of peers and societal expectations, plays a significant role in shaping users’ intentions to adopt QR code technology. When people see others using QR codes or perceive that it is a social norm, they are more likely to follow suit. This is especially true among younger, digitally savvy generations 1258.
Performance Expectancy and Price Value
Performance expectancy (the belief that using QR codes will improve performance or efficiency) and price value (the perceived value for money) are strong predictors of adoption. Users are more likely to adopt QR codes if they expect tangible benefits and see the technology as cost-effective 2578.
Personal Innovativeness and Technology Readiness
Personal innovativeness—how open individuals are to trying new technologies—and technology readiness are important factors. People who are more innovative or comfortable with technology are more likely to adopt QR code solutions. This is particularly relevant for early adopters and younger demographics 1246.
Digital Financial Literacy
Digital financial literacy, or the ability to understand and use digital financial tools, is a key enabler for QR code adoption. Users with higher digital literacy are more confident and willing to use QR code-based payment systems 69.
Facilitating Conditions and Habit
The presence of supporting infrastructure (such as reliable internet and compatible devices) and the development of usage habits also influence adoption. When users have easy access to the necessary tools and develop a routine of using QR codes, adoption rates increase 2568.
Transaction Speed and Hedonic Motivation
Fast transaction speeds and the enjoyment or satisfaction derived from using QR codes (hedonic motivation) further encourage adoption. Users appreciate the quickness and sometimes the novelty or fun aspect of using QR codes for payments 158.
Conclusion
The adoption of QR code technology is shaped by a combination of perceived usefulness, ease of use, trust, social influence, performance expectancy, price value, personal innovativeness, digital financial literacy, facilitating conditions, transaction speed, and hedonic motivation. Addressing security concerns, enhancing user experience, and promoting digital literacy are crucial steps for increasing adoption across different user groups and regions.
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