10 papers analyzed
These studies suggest that innovative digital advertising technologies, including interactive devices, blockchain, AI, social media, augmented and virtual reality, and data-driven techniques, have revolutionized consumer engagement, marketing practices, and business strategies.
The rapid evolution of digital technologies has significantly transformed the landscape of advertising. Innovative digital advertising technologies are reshaping how businesses engage with consumers, making marketing efforts more interactive, personalized, and data-driven. This synthesis explores the key insights from recent research on innovative digital advertising technologies.
Interactive and Data-Driven Marketing:
Blockchain Technology:
Personalization and Customer Engagement:
Emerging Technologies:
Social Media and Content Marketing:
Innovative Marketing Tools:
Innovative digital advertising technologies are fundamentally transforming marketing practices. The integration of interactive platforms, blockchain, AI, AR/VR, and personalized marketing tools is enhancing customer engagement and marketing efficiency. As digital technologies continue to evolve, they offer new opportunities and challenges for marketers to create more immersive, secure, and personalized advertising experiences.
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