10 papers analyzed
Some studies suggest social media can slightly increase donations and voter engagement for political campaigns, while other studies indicate its impact on public attention and electoral outcomes is minimal, and it can also influence the spread of falsehoods and voter polarization.
The impact of social media on political campaigns has become a significant area of study, given the increasing use of platforms like Twitter and Facebook by politicians to engage with voters. This synthesis examines the various effects of social media on political campaigns, including campaign contributions, voter perceptions, and overall campaign dynamics.
Increased Campaign Contributions:
Misperceptions and Falsehoods:
Candidate Salience:
Vote Outcomes:
Content and Communication:
Influence of Foreign Entities:
Voter Engagement:
Polarization and News Sites:
Commentary Effects:
Sentiment Analysis:
Social media plays a multifaceted role in political campaigns, influencing campaign contributions, voter perceptions, and engagement. While it can enhance political competition and voter participation, it also has the potential to spread misperceptions and polarize public opinion. The effectiveness of social media campaigns varies, with some platforms and strategies proving more impactful than others. Overall, social media has become an indispensable tool in modern political campaigns, shaping the dynamics of voter interaction and information dissemination.
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