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These studies suggest that consumer creativity, motivation, and happiness are positively influenced by sustainable consumption and green marketing efforts.
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The relationship between consumer behavior and sustainability has garnered significant attention in recent years. Researchers have explored various aspects such as consumer creativity, happiness, motivation, and their impact on sustainable consumption. This synthesis aims to present key insights from multiple studies on these topics.
Consumer Innovativeness and Sustainable Purchase Intentions:
Interrelation Between Motivation, Emotions, and Sustainable Behavior:
Impact of Green Advertising Creativity on Consumer Motivation:
Sustainable Consumption and Consumer Happiness:
The research collectively indicates that consumer innovativeness, motivation, and emotions are pivotal in driving sustainable consumption. Green advertising creativity can effectively enhance consumer motivation towards sustainability. Moreover, sustainable consumption is positively associated with consumer happiness, highlighting the emotional benefits of ethical behavior. Understanding these dynamics can help in formulating strategies to promote sustainable consumer behavior and enhance overall consumer well-being.
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