10 papers analyzed
These studies suggest that gamification generally increases participant engagement across various contexts, including online programs, learning interventions, cognitive tasks, MOOCs, brand engagement, mental health interventions, retail experiences, and market research.
17 papers analyzed
Gamification, the application of game-design elements in non-game contexts, has gained significant attention as a strategy to enhance participant engagement across various domains, including education, online programs, cognitive training, and brand management. This synthesis aims to evaluate whether gamification effectively increases participant engagement based on insights from multiple research studies.
Positive Impact on Engagement in Online Programs and Education:
Enhanced Engagement in E-Participation and Civic Engagement:
Improved Cognitive Engagement and Motivation:
Increased Brand Engagement and Equity:
Enhanced User Experience and Satisfaction:
Richness of Data and Participant Engagement in Market Research:
The collective findings from various studies indicate that gamification is an effective strategy for increasing participant engagement across different contexts, including online programs, education, cognitive tasks, brand management, and market research. By incorporating game elements that satisfy psychological needs and enhance user experience, gamification not only boosts engagement but also improves motivation, enjoyment, and data quality.
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