Paper
Better to misidentify than to miss: A review of occurrence mechanisms and applications of face pareidolia
Published 2023 · Zi-Wei Chen, FU Di, Liu Xun
Advances in Psychological Science
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Abstract
: In real life, people occasionally perceive an object as something non-existent, called pareidolia. The elements of face pareidolia have been widely utilized in art, advertising, and design to attract attention and promote consumption. At the same time, previous studies using various paradigms have found differences in producing face pareidolia between patients and typical individuals and the link between pareidolia and visual hallucinations. According to two visual processing pathways, the related paradigms can be divided into pareidolia monitoring paradigm and pareidolia discrimination paradigm. The former focuses on rapid prediction based on extracted face-like features, while the latter focuses on predictive code guiding individuals to extract object features. Both will eventually affect subsequent cognitive judgments. Future studies are suggested to develop new paradigms to explore further the interaction between top-down and bottom-up mechanisms of face pareidolia.
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