Paper
Neural mechanisms of dissonance: An fMRI investigation of choice justification
Published Apr 1, 2013 · S. Kitayama, H. Chua, S. Tompson
NeuroImage
Q1 SJR score
95
Citations
6
Influential Citations
Abstract
Abstract removed due to Elsevier request; this does not indicate any issues with the research. Click the full text link above to read the abstract and view the original source.
Study Snapshot
Key takeawayCognitive dissonance plays a key role in producing attitudes that justify difficult choices, with activations in the dorsal anterior cingulate cortex, left anterior insula, and posterior cingulate cortex.
PopulationOlder adults (50-71 years)
Sample size24
MethodsObservational
OutcomesBody Mass Index projections
ResultsSocial networks mitigate obesity in older groups.
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Generation Z relies heavily on internal cognitive cues and self-driven information processing to make healthcare choices, influenced by latent needs and cognitive dissonance.
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Cathodal tDCS can decrease choice-induced preference changes in rejected options, supporting the theory that the posterior medial frontal cortex contributes to choice-related cognitive dissonance and preference changes.
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Frontiers in Psychology
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