Paper
Mind mapping in executive education: applications and outcomes
Published Jun 1, 1999 · A. Mento, P. Martinelli, R. Jones
Journal of Management Development
176
Citations
6
Influential Citations
Abstract
Developed by Tony Buzan in 1970, mind mapping is a revolutionary system for capturing ideas and insights horizontally on a sheet of paper. This paper illustrates the technique of mind mapping, and highlights its specific applications in a variety of contexts based on our work in executive education and in management development consulting. Positive outcomes of the approach are described as well as reactions of executive students to mind mapping. We conclude with a rationale of why we believe mind mapping works with executives.
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