Paper
An Empirical Study on Influence of Greenwashing on Consumer Behaviour
Published Feb 29, 2020 · Prasanna Sivanandam, S. Vincent, C. S. P. Selvamani
Solid State Technology
0
Citations
0
Influential Citations
Abstract
The paper titled empirical study on influence of greenwashing on consumer behaviour. The objective is to find out the relationship between greenwashing and consumer behaviour. To determine the demographic profile of consumers, the study is made on descriptive basis and primary data is collected on the probability basis from 120 respondents and is analysed using SPSS tool. Collected data was classified, tabulated and analysed using Statistical tool such as frequency analysis and regression analysis were used. The frequency analysis result show that majority of the responders were male (60%) and of age between 20 to 30 years. This is because most of the respondents work in private firms whose monthly income is between 20,000 to 45,000. The majority of the customers education qualification is Under Graduate and majority of them work in private concern. From the regression analysis we found that greenwashing is influencing consumer behaviour. The consumer behaviour is determined to the extent of 66.5 percentage with respective greenwashing.
Observational StudyGreenwashing influences consumer behavior to the extent of 66.5 percent, with majority of respondents being male, aged 20-30, and working in private firms with monthly incomes between 20,000 and 45,000.
Sign up to use Study Snapshot
Consensus is limited without an account. Create an account or sign in to get more searches and use the Study Snapshot.
Full text analysis coming soon...