Adoption of mobile commerce by organization 2020
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Adoption of Mobile Commerce by Organizations in 2020
Introduction to Mobile Commerce Adoption
The adoption of mobile commerce (m-commerce) by organizations has been a significant area of research, especially with the rapid advancement of mobile technologies and the increasing prevalence of smartphones. This article synthesizes the key findings from recent studies on the factors influencing the adoption of m-commerce by organizations, focusing on the year 2020.
Key Factors Influencing Mobile Commerce Adoption
Technological Factors
Technological readiness and the features of mobile shopping platforms play a crucial role in the adoption of m-commerce. Organizations need to ensure that their mobile platforms are user-friendly and meet consumer expectations to drive adoption. The perceived usefulness and variety of services offered by m-commerce platforms significantly influence consumer adoption intentions Andronie2021Yadav2016Khalifa2008. Additionally, the integration of advanced technologies such as data-driven systems and cognitive algorithms can enhance consumer trust and reduce perceived risks, further encouraging adoption .
Organizational and Environmental Factors
Research has identified several organizational and environmental factors that impact the adoption of m-commerce. These include the competitive pressure within the industry, the technological infrastructure of the organization, and the regulatory environment. The adoption of m-commerce is also influenced by isomorphic forces such as coercive, mimetic, and normative pressures, which drive organizations to conform to industry standards and practices Alfahl2012Hui2022.
Managerial and Other Factors
Managerial support and the strategic vision of the organization are critical for the successful adoption of m-commerce. Managers need to be proactive in understanding the benefits of m-commerce and in driving its implementation within the organization. Additionally, factors such as cost, perceived ease of use, and social influence also play a significant role in the adoption process Alfahl2012Yadav2016.
Theoretical Models and Frameworks
Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use of Technology (UTAUT)
Several studies have employed theoretical models such as the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT) to understand the adoption of m-commerce. These models highlight the importance of perceived usefulness, perceived ease of use, and social influence in driving adoption intentions Yadav2016Khalifa2008.
Institutional Theory and Market Isomorphism
The institutional theory, particularly the concept of market isomorphism, has been used to explain the adoption of m-commerce in the context of organizational behavior. Isomorphic forces, including coercive, mimetic, and normative pressures, significantly affect the adoption of new technologies by organizations . Understanding these forces can help organizations develop effective strategies for m-commerce adoption.
Cultural and Social Influences
Cultural differences and social interactions also play a crucial role in the adoption of m-commerce. Studies have shown that cultural factors can moderate the impact of technological and organizational factors on m-commerce adoption. For instance, the adoption behavior in Eastern cultures may differ significantly from that in Western cultures due to varying social norms and consumer expectations .
Conclusion
The adoption of mobile commerce by organizations is influenced by a complex interplay of technological, organizational, managerial, and cultural factors. By understanding these factors and employing appropriate theoretical models, organizations can develop effective strategies to drive the adoption of m-commerce. Future research should continue to explore these dimensions to provide deeper insights and practical recommendations for organizations looking to leverage m-commerce for competitive advantage.
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