What are social benefits of consuming green products?
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Social Benefits of Consuming Green Products
Enhanced Social Welfare through Green Production
Green production significantly contributes to social welfare by improving the ecological environment. Research indicates that the total social welfare benefits from green production, especially when both enterprises in a market implement green production strategies. This positive impact is further amplified by the degree of consumer green preference and the environmental benefits associated with green products. Additionally, collective action by environmentally aware consumers can reduce pollution and improve social welfare, similar to the effects of pollution taxes or subsidies.
Improved Consumption Experience and Social Value
Using green products enhances the enjoyment of the accompanying consumption experience, a phenomenon known as the "greenconsumption effect." This effect occurs because using green products makes consumers feel valued by society, leading to warm glow feelings and increased enjoyment. Furthermore, social value plays a significant role in consumer environmental concerns, with peer opinions significantly influencing individuals' acceptance and purchase of green products.
Altruistic Behavior and Social Trust
Exposure to green products can lead to more altruistic behavior compared to conventional products. However, purchasing green products may paradoxically result in less altruistic behavior and a higher likelihood of cheating and stealing. Additionally, green food consumption is positively related to psychological well-being, mediated by perceived consumer effectiveness and social trust. Social trust also enhances the relationship between green food consumption and psychological well-being.
Promotion of Socially Responsible Actions
Green consumption is driven by factors such as information and knowledge, environmental attitude, social context, and environmental consciousness. These elements indicate that consumers are concerned with the health effects of green products and reject brands with poor environmental practices. Education and information dissemination about green products can further enhance green consumption. Moreover, companies can benefit from promoting green products that enhance consumption experiences, encouraging socially responsible actions.
Conclusion
Consuming green products offers numerous social benefits, including enhanced social welfare, improved consumption experiences, increased social value, and promotion of altruistic behavior and social trust. These benefits highlight the importance of green production and consumption in fostering a more sustainable and socially responsible society.
Sources and full results
Most relevant research papers on this topic
Impacts of Green Production Decision on Social Welfare
The Greenconsumption Effect: How Using Green Products Improves Consumption Experience
Green consumerism and pollution control
Consumption values and consumer environmental concern regarding green products
Do Green Products Make Us Better People?
When Going Green Backfires: How Firm Intentions Shape the Evaluation of Socially Beneficial Product Enhancements
Green coffee: economic relevance and a systematic review of the effects on human health
Motivations for promoting the consumption of green products in an emerging country: exploring attitudes of Brazilian consumers
Exploring the Roles of Green Food Consumption and Social Trust in the Relationship between Perceived Consumer Effectiveness and Psychological Wellbeing
Drivers to green consumption: a systematic review
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