Yoo-shik Yoon, M. Uysal
Feb 1, 2005
Citations
275
Influential Citations
3,039
Citations
Quality indicators
Journal
Tourism Management
Abstract
Abstract This study offers an integrated approach to understanding tourist motivation and attempts to extend the theoretical and empirical evidence on the causal relationships among the push and pull motivations, satisfaction, and destination loyalty. The research model investigates the relevant relationships among the constructs by using a structural equation modeling approach. Consequently, destination managers should establish a higher tourist satisfaction level to create positive post-purchase tourist behavior, in order to improve and sustain destination competitiveness.