R. Entman
Mar 1, 2007
Citations
125
Influential Citations
1,380
Citations
Quality indicators
Journal
Journal of Communication
Abstract
This article proposes integrating the insights generated by framing, priming, and agenda-setting research through a systematic effort to conceptualize and understand their larger implications for political power and democracy. The organizing concept is bias, that curiously undertheorized staple of public discourse about the media. After showing how agenda setting, framing and priming fit together as tools of power, the article connects them to explicit definitions of news slant and the related but distinct phenomenon of bias. The article suggests improved measures of slant and bias. Properly defined and measured, slant and bias provide insight into how the media influence the distribution of power: who gets what, when, and how. Content analysis should be informed by explicit theory linking patterns of framing in the media text to predictable priming and agenda-setting effects on audiences. When unmoored by such underlying theory, measures and conclusions of media bias are suspect. doi:10.1111/j.1460-2466.2006.00336.x This article proposes integrating the insights generated by framing, priming, and agenda-setting research through a new, systematic effort to conceptualize and understand their implications for political power. The organizing concept is bias, that curiously undertheorized staple of public discourse about the media. With all the heat and attention it incites among activists and ordinary citizens, bias is yet to be defined clearly, let alone received much serious empirical attention (Niven, 2002). The term seems to take on three major meanings. Sometimes, it is applied to news that purportedly distorts or falsifies reality (distortion bias), sometimes to news that favors one side rather than providing equivalent treatment to both sides in a political conflict (content bias), and sometimes to the motivations and mindsets of journalists who allegedly produce the biased content (decision-making bias). This essay argues that we can make bias a robust, rigorous, theory-driven, and productive research concept by abandoning the first use while deploying new, more precisely delineated variants of the second and third. Depending on specific research objectives, the distinctions among these three concepts can be crucial (Scheufele, 2000). The present article suggests that parsimonious