consumer behaviour

Introduction

Consumer behavior is a multifaceted field that examines how individuals, groups, and organizations select, buy, use, and dispose of goods, services, and ideas. Understanding consumer behavior is crucial for businesses to develop effective marketing strategies, meet consumer needs, and maintain competitiveness in the market.

Key Insights

Evolutionary and Environmental Influences:
- Consumer behavior can be seen as an evolutionary process influenced by environmental factors, where choices are shaped by the principle of selection by consequences.
Psychological and Social Processes:
- Consumer behavior involves psychological and social processes, including the acquisition, use, and disposal of products. These processes are influenced by goals, identity functions, and the impact of advertising.
Factors Influencing Consumer Behavior:
- Various factors such as psychological, personal, social, and economic aspects influence consumer behavior. These include perception, attitudes, personal characteristics, social interactions, and income levels .
Positivist and Non-Positivist Paradigms:
- The study of consumer behavior is divided into positivist and non-positivist paradigms. The positivist paradigm focuses on rational and utilitarian perspectives, while the non-positivist paradigm emphasizes symbolic and subjective experiences.
E-Consumer Behavior:
- E-consumer behavior is influenced by factors such as image, trust, and e-interactivity. There is a need for more research to understand these aspects better and develop models to explain e-consumer behavior.
Business Development and Consumer Behavior:
- Understanding consumer behavior is essential for business development. Companies need to analyze market segments, consumer requirements, and sustainability values to implement effective marketing strategies.
Consumer Research and Marketing Integration:
- There is a potential separation between consumer behavior research and other areas of marketing. However, integrating consumer insights into marketing strategies is crucial for understanding and meeting consumer needs.

Conclusion

Consumer behavior is a complex and dynamic field influenced by various psychological, social, and environmental factors. It involves both rational and subjective decision-making processes. Understanding these factors is essential for businesses to develop effective marketing strategies, meet consumer needs, and maintain competitiveness. The study of consumer behavior continues to evolve, with ongoing research needed to explore new areas such as e-consumer behavior and the integration of consumer insights into broader marketing practices.

Consumer behaviour

Summary

Introduction

Key Insights

Conclusion

Sources and full results

Consumer Behaviour as an Evolutionary Process

Consumer behavior can be viewed as an evolutionary process driven by selection by consequences, offering alternative interpretations for marketing strategies and innovation communication.

Consumer behaviour analysis for business development

The AHICM model effectively analyzes consumer behavior for business development, enabling companies to implement reliable, effective, and flexible marketing strategies.

e-Consumer Behaviour

This paper presents an integrated model of e-consumer behavior, highlighting areas for further research and offering new research directions for e-retailers.

The social psychology of consumer behaviour

Consumers acquire goods for various functions, including utilitarian and identity purposes, and these factors influence their likelihood to acquire specific goods.

Consumer behaviour

Consumer behavior research has a large body of work but often appears unintegrated into other marketing research, with its own set of specialist journals and distinct historical stimuli.

Factors Influencing Consumer Behaviour

Consumer behavior is influenced by factors such as emotions, attitudes, and preferences, which impact their buying decisions and influence their overall behavior in various contexts.

Consumer Behaviour: a Literature Review

The two main paradigms in consumer research are positivism and non-positivism, with non-positivist perspectives emphasizing symbolic and subjective experiences, and the latter focusing on understanding consumer behavior without influencing it.

consumer behavior

Consumer behavior research has attracted increased interest and publication outlets, but the integrity of the field is compromised by the lack of a code of researcher ethics.

CONSUMER BEHAVIOUR & BUSINESS PURCHASE BEHAVIOUR

Understanding consumer behavior is crucial for businesses to effectively market products and services, considering psychological, personal, social, and economic factors.

Consumer buyer behaviour

Understanding consumer buyer behavior is crucial for effective marketing and customer relationship management.

Try another search