10 papers analyzed
These studies suggest that successful hotel strategies include market responsiveness, human resources management, holistic and managerial innovations, and leveraging information technologies and social media marketing.
Innovation in the hotel industry is crucial for maintaining competitiveness and achieving success. This synthesis explores various strategies and factors that contribute to the successful implementation of innovative practices in hotels.
Market Attractiveness and Strategic Human Resources Management:
Holistic Innovation:
Process, Product, Marketing, and Organizational Innovation:
Employee Training and Empowerment:
Technological and Non-Technological Innovation:
Innovative Vision and Operational Efficiency:
Adaptation to Environmental Changes:
Information Technologies and Social Media Marketing:
Successful innovation in the hotel industry hinges on a multifaceted approach that includes market attractiveness, strategic human resources management, holistic innovation, and a blend of technological and non-technological strategies. Employee training and empowerment, along with a strong innovative vision, are crucial for operational efficiency and customer satisfaction. Adapting to environmental changes and leveraging information technologies further bolster a hotel's competitive edge. By integrating these strategies, hotels can achieve sustained success and enhanced performance.
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