10 papers analyzed
These studies suggest that innovation capability in SMEs enhances the positive effects of market orientation, including customer orientation, inter-functional coordination, and competitor orientation, on new product superiority and overall performance.
The relationship between market orientation and innovation capability in small and medium-sized enterprises (SMEs) is a critical area of study, as these factors significantly influence the competitive edge and performance of SMEs. This synthesis explores how market orientation and innovation capability interact to drive innovation and performance in SMEs.
Market Orientation and Innovation Capability Synergy:
Role of Dynamic Capabilities:
Export Performance:
Performance Outcomes:
The synthesis of research indicates that market orientation and innovation capability are interdependent and collectively enhance SME performance. Market orientation, through customer focus and inter-functional coordination, significantly impacts innovation outcomes, which are further amplified by strong innovation capabilities. Dynamic capabilities play a crucial role in adapting business models, while innovation capability and market orientation are pivotal for export success. Overall, SMEs that effectively integrate market orientation with robust innovation capabilities are better positioned to achieve superior performance and competitive advantage.
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gamification
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