10 papers analyzed
These studies suggest that sustainable fashion and consumer behavior are influenced by personal values, ethical criteria, perceived value, self-concept, and marketing activities, while concerns about greenwashing, perceived risks, and aesthetic considerations can hinder sustainable fashion adoption.
Sustainable fashion is an emerging concept aimed at reducing the environmental and social impacts of the fashion industry. It involves the production and consumption of clothing that is designed for longer lifetimes, produced ethically, and made from eco-friendly materials. Understanding consumer behavior towards sustainable fashion is crucial for promoting more sustainable consumption patterns.
Attitude-Behavior Gap:
Values and Motivations:
Influence of Perceived Value:
Marketing and Consumer Experience:
Cultural and Social Influences:
Barriers to Sustainable Consumption:
The research indicates that while there is a growing interest in sustainable fashion, several barriers prevent consumers from fully embracing it. These include psychological imbalances, perceived risks, and social influences. However, values and motivations such as ethical concerns and the desire for unique fashion items drive sustainable consumption. Effective marketing strategies and enhancing consumer experiences can bridge the gap between attitudes and behaviors, promoting more sustainable fashion consumption.
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