10 papers analyzed
These studies suggest that brand growth is driven by increased market penetration, customer loyalty, quality, personalization, relationships, advertising, and attracting new buyers.
Understanding how brands grow is a critical question for marketers and business strategists. Research in this area has explored various factors such as market penetration, customer loyalty, advertising, and brand management strategies. This synthesis aims to consolidate key insights from multiple studies to provide a comprehensive overview of the mechanisms behind brand growth.
Market Penetration and Customer Loyalty:
Advertising and Brand Building:
Service Brand Growth:
Distinctive Assets and Mental Availability:
Brand Equity and Portfolio Management:
Regional and Industry-Specific Strategies:
Brand growth is a multifaceted process that involves increasing market penetration, leveraging customer loyalty, and employing effective advertising strategies. For service brands, relationship-based personalization and consistent quality are crucial. Building mental availability and managing brand equity and portfolios are also essential for long-term growth. Additionally, regional and industry-specific strategies can further enhance brand growth. By integrating these insights, brands can develop comprehensive strategies to achieve sustained growth.
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