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Some studies suggest that using genetic information in personalized marketing can enhance customer satisfaction and sustainability, while other studies highlight significant ethical, privacy, and regulatory challenges, including the risk of discrimination and inaccurate diagnoses.
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The use of genetic information in personalized marketing is a rapidly evolving field that offers significant potential for creating highly tailored consumer experiences. However, this practice raises important ethical and safety concerns, particularly regarding privacy, data ownership, and the accuracy of genetic tests.
Privacy and Confidentiality Concerns:
Ethical Issues in Genetic Testing:
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Consumer Attitudes and Ethical Marketing:
The integration of genetic information into personalized marketing offers exciting opportunities for creating highly customized consumer experiences. However, it also raises significant ethical and safety concerns, particularly related to privacy, data ownership, and the accuracy of genetic tests. Addressing these issues requires the development of robust regulatory frameworks and ethical marketing practices to ensure that the benefits of genetic data are realized without compromising individual privacy and rights.
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