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These studies suggest that quality management, including product quality, customer satisfaction, and relationship management, positively impacts export performance.
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The relationship between quality management and export performance is a critical area of interest for firms aiming to enhance their international market presence. This synthesis examines how various aspects of quality management, including product quality, relationship quality, and total quality management, impact export performance based on insights from multiple research papers.
Product Quality and Export Performance
Relationship Quality and Export Performance
Total Quality Management (TQM) and Export Performance
Managerial Perceptions and Export Performance
Quality management, encompassing product quality, relationship quality, and total quality management, is a critical determinant of export performance. High product quality and strong relationships with foreign buyers are essential for success in international markets. Additionally, the implementation of TQM practices and positive managerial perceptions towards quality and exporting significantly enhance a firm's export performance. Firms aiming to improve their export outcomes should focus on maintaining high-quality standards and fostering strong relationships with their international customers.
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