9 papers analyzed
These studies suggest that the Blue Ocean Strategy significantly enhances competitive advantage, market share, customer satisfaction, and innovation in the telecom sector by creating uncontested market space and breaking the value-cost trade-off.
The Blue Ocean Strategy (BOS) is a business approach that aims to create new market spaces, or "blue oceans," where competition is irrelevant. This strategy contrasts with "red oceans," where companies fight over existing market space. In the telecom sector, BOS has been explored for its potential to drive competitive advantage, market innovation, and customer satisfaction.
Competitive Advantage through BOS:
Market Share and Customer Satisfaction:
Market Innovation:
Strategic Implementation and Support:
The Blue Ocean Strategy has a significant positive impact on the telecom sector by fostering competitive advantage, enhancing market share, and driving customer satisfaction. By creating new market spaces and focusing on innovation, telecom companies can achieve superior performance and make competition irrelevant. Effective implementation and continuous strategic support are essential for realizing the full benefits of BOS.
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