What are social benefits of consuming green products?
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Social Benefits of Consuming Green Products
Enhanced Social Welfare through Green Production
Green production significantly contributes to social welfare by improving the ecological environment. Research indicates that the total social welfare benefits from green production, especially when both enterprises in a market implement green production strategies. This positive impact is further amplified by the degree of consumer green preference and the environmental benefits associated with green products1. Additionally, collective action by environmentally aware consumers can reduce pollution and improve social welfare, similar to the effects of pollution taxes or subsidies3.
Improved Consumption Experience and Social Value
Using green products enhances the enjoyment of the accompanying consumption experience, a phenomenon known as the "greenconsumption effect." This effect occurs because using green products makes consumers feel valued by society, leading to warm glow feelings and increased enjoyment2. Furthermore, social value plays a significant role in consumer environmental concerns, with peer opinions significantly influencing individuals' acceptance and purchase of green products4.
Altruistic Behavior and Social Trust
Exposure to green products can lead to more altruistic behavior compared to conventional products. However, purchasing green products may paradoxically result in less altruistic behavior and a higher likelihood of cheating and stealing5. Additionally, green food consumption is positively related to psychological well-being, mediated by perceived consumer effectiveness and social trust. Social trust also enhances the relationship between green food consumption and psychological well-being9.
Promotion of Socially Responsible Actions
Green consumption is driven by factors such as information and knowledge, environmental attitude, social context, and environmental consciousness. These elements indicate that consumers are concerned with the health effects of green products and reject brands with poor environmental practices. Education and information dissemination about green products can further enhance green consumption8. Moreover, companies can benefit from promoting green products that enhance consumption experiences, encouraging socially responsible actions2.
Conclusion
Consuming green products offers numerous social benefits, including enhanced social welfare, improved consumption experiences, increased social value, and promotion of altruistic behavior and social trust. These benefits highlight the importance of green production and consumption in fostering a more sustainable and socially responsible society.
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Most relevant research papers on this topic
Impacts of Green Production Decision on Social Welfare
Green production positively impacts social welfare, with higher social welfare achieved when both enterprises implement green production or when only one enterprise implements green production.
The Greenconsumption Effect: How Using Green Products Improves Consumption Experience
Using green products enhances the enjoyment of the accompanying consumption experience, making consumers feel more valued by society and promoting brands to promote green products.
Non-RCT
Highly CitedGreen consumerism and pollution control
Collective action by environmentally aware consumers can reduce pollution and improve social welfare, while also increasing prices and profits for firms.
Consumption values and consumer environmental concern regarding green products
Social value has the most significant impact on consumer environmental concerns regarding green products, followed by epistemic value related to purchasing decisions.
Highly CitedDo Green Products Make Us Better People?
Exposure to green products leads to increased altruism, but purchasing green products leads to less altruism and increased likelihood of cheating and stealing.
Non-RCTHighly CitedWhen Going Green Backfires: How Firm Intentions Shape the Evaluation of Socially Beneficial Product Enhancements
Consumers are less likely to purchase green products when they perceive that the company intentionally made the product better for the environment, as they believe they diverted resources from product quality.
Highly CitedGreen coffee: economic relevance and a systematic review of the effects on human health
Green coffee is a novel food product with potential health benefits, including improved blood pressure, lipids, and body weight, and cognitive functions.
Systematic ReviewMotivations for promoting the consumption of green products in an emerging country: exploring attitudes of Brazilian consumers
Brazilian consumers' green consumption is driven by environmental awareness, health concerns, social context, and environmental consciousness, while price and quality play a weaker role.
Highly CitedExploring the Roles of Green Food Consumption and Social Trust in the Relationship between Perceived Consumer Effectiveness and Psychological Wellbeing
Perceived consumer effectiveness positively impacts psychological wellbeing through green food consumption, with social trust playing a moderating role.
Observational Study
Rigorous JournalDrivers to green consumption: a systematic review
This paper identifies seven categories of drivers to green consumption, highlighting the importance of behavioral factors, socio-demographic variables, intrapersonal values, personal capabilities, products, and context-related factors.
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